Mobile Marketing Technology – Did you know that over 70% (1) of businesses view mobile marketing as the key to success? More than 80% of web users own a mobile gadget. This makes it the best platform to reach a global audience. More businesses continue to spend a large part of their revenue on mobile marketing.
According to market research, mobile advertising currently accounts for half of the advertising budget. This information provides evidence that it is an integral part of the company. In this article, we will review the important aspects of mobile marketing today.
What is Mobile Marketing?
Mobile marketing is the use of smartphones and tablets to promote products to consumers. The widespread use of mobile devices allows marketers to reach billions of consumers. Marketers can use options such as SMS, in-app advertising, email, or QR codes. You can also access consumer data such as location and demographics. This information can help you customize the product to suit your preferences.
Why People use Mobile Marketing?
Here are some reasons why mobile marketing is so popular:
- First of all, the rapid increase in the number of people using mobile devices is interesting.
- The easiest and fastest way to reach customers all over the world. Gone are the days when laptops and desktops were the main devices in the digital space. Therefore, advertisers need to embrace mobile marketing to reach a larger audience.
- Furthermore, marketers enjoy the wide range of options available on the mobile platform. Either way, businesses can incorporate video into their mobile ads. These features help businesses communicate better with their prospects.
- The personalization nature of mobile devices continues to increase in popularity. Advertisers build closer relationships with their customers than any other platform. They can learn more about their psychology. The effect is that we can provide products that suit the individuality of consumers.
- It also increases web traffic. Today, Google is penalizing the company’s website for not accepting it. This step affects your company’s search ranking. In addition, many consumers prefer to buy products from retailers with mobile sites.
Importance of Mobile Marketing for SME Businesses
Mobile marketing helps small businesses reach more customers. This platform is important for the future growth prospects of SMEs. It transcends geographical and cultural boundaries. In addition, the massive penetration of smartphone users provides many potential customers for small and medium enterprises (SMEs).
It also provides multiple channels to reach customers. Strategies such as apps, games, email, and SMS provide excellent options for SMEs.
This channel provides direct access to consumers via mobile devices. This allows SMEs to communicate information about new products or updates to their customers. In addition, SMEs do not use only one channel. You can expand your marketing base using a multi-channel approach.
Things to Consider while Setting up your Mobile Marketing Strategy
A successful campaign requires the right marketing strategy. It helps the company achieve its intended goal of promoting sales. The tips below cover some of the best practices for effective planning.
Recognize your target mobile customers
It is important to familiarize yourself with the behavior and personality of your mobile audience. The goal is not to run generic mobile additions without a target audience. Companies need to know the following details about their customers:
- Age group
- Marital status
- Income bracket
This information allows companies to create customized mobile advertising campaigns. When your message matches your customer’s needs, it leads to positive conversions.
Select the right channel
Marketers need to know which channels their target audience is using. This will send them a message. Choosing the right marketing strategy ensures an effective campaign. One of the best practices is to use a sample of your target audience to find out the best channels. Identifying the channel with the highest conversion rate drives sales.
Create customized content
It helps to create a friendly and relatable message to connect with your audience. Marketers connect when they demonstrate that they understand the needs of mobile users. Mobile ads are more likely to reach hearts and lead to conversions.
Also, in the fast-paced world of mobile, many mobile users tend to ignore lengthy mobile ads. Marketers need to develop messages that are specific and concise. These personalized messages catch the attention of mobile users.
Best Mobile Marketing Strategies to consider
Marketers must choose the most suitable strategy for their industry or target audience. Let’s take a look at the 5 best mobile marketing strategies.
App Based Marketing
In this strategy, advertisers (2) use mobile applications to showcase their products. This is an effective method because mobile users spend a lot of time using the app. By inserting ads into your app, users can see your retailer’s products. Third-party mobile apps and Facebook may have several options.
Location Based Marketing
This method uses GPRS to determine the exact location of your prospects. While in the area, businesses can inform customers about their products.
Barcodes on this Company’s products may contain links to websites or applications. Scanning the code provides mobile users with detailed product information.
In-Game Mobile Marketing
The spread of smartphones led to the spread of mobile games. This gaming experience provides the perfect opportunity for businesses to market themselves. Some of the popular tools include the use of in-game video ads and pop-up banners.
This strategy uses popular text messaging services to reach consumers. This is useful when the company has access to an extensive database of potential customers.
Mobile Marketing Advantages and Disadvantages
Deliver messages to consumers immediately. In addition, according to mobile statistics, consumers can use their smartphones comfortably. Companies with new product information can deliver quickly.
Due to the small size of mobile gadgets, you need to create content to fit on this screen. This situation makes it easy for businesses to create simple, basic content.
Consumer Data Access
Mobile platforms help businesses understand consumer behavior and usage. Businesses can create profiles because they collect consumer information. This will help you sort your products according to your profile.
Access to a global market
As you can see from this article, there are more than 4 billion mobile users. Mobile devices allow businesses to reach this wide and diverse audience.
Mobile devices offer businesses the opportunity to integrate payment systems into their gadgets. Consumers who want to buy products do not need to come to the company’s physical store. Transactions can be made using the device.
Consumer Privacy Issues
Mobile marketing exposes advertisers to the risk of compromising consumer privacy. Data protection breaches can lead to lawsuits. This can result in significant business costs.
Businesses are faced with the lack of a standard operating system for mobile devices. Businesses cannot use a one-size-fits-all approach to access all devices. Apart from that, mobile gadgets offer a wide range of features and compatibility. This variation makes it difficult to create one marketing campaign for everyone.
Mobile Marketing Trends to Watch out in 2020
2020 will be a game-changing year for mobile marketing promotions. The advent of more sophisticated technology means better marketing opportunities. Here are 4 trends to watch out for in 2020.
The rollout of high-speed 5G networks in late 2019 will boost mobile internet. The broad launch in 2020 represents a significant opportunity in mobile marketing. Incredibly fast network speeds offer marketers the opportunity to offer sophisticated mobile add-ons. Marketers can create immersive media content that enhances the customer experience.
Mobile-based revenue continues to grow. Statistics show that more than 40% of electronic transactions occur through mobile phones. This trend led to the emergence of sophisticated shopping applications. Many companies are constantly improving their sites. This allows customers to enjoy unlimited transactions on their mobile devices.
B2B Mobile Marketing Trends
Artificial Intelligence (AI)
AI is revolutionizing B2B mobile marketing. This new technology provides valuable information to marketers around the world. AI generates data about consumer behavior. This allows businesses to gain deeper consumer insights. Many companies are leveraging the power of big data to leverage AI in their operations.
These techniques help you gain actionable marketing insights. Big data will explode even more in 2020. This trend means marketers will create highly personalized content for their target audience. Therefore, mobile marketing promotions are more personalized due to better consumer knowledge.
Many companies have adopted interactive sales strategies to increase customer retention. This approach uses popular messaging platforms like Facebook Messenger and WhatsApp. Businesses use live chat in this app to attract targeted customers. In addition, businesses can receive immediate feedback on product quality from customers.
Businesses need to integrate customer management solutions for effective interactive sales. This platform will help provide a personalized experience tailored to the tastes of our customers.
Best Mobile Marketing Platforms
Software solutions for studying consumer behavior optimized marketing campaigns. Here are the three best platforms to consider.
This mobile platform is ideal for small businesses focused on email marketing campaigns. It is compatible with many popular applications. This solution performs powerful consumer analysis to provide market insights. Consumer behavior trends help you generate leads by sending automated emails.
Adobe Marketing Cloud
Suitable for any business of any size. It is an integrated online and marketing analytics platform. Use social media, consumer targeting, online experience management, and more. This tool enhances your marketing and promotion campaigns.
Integrated mobile marketing package. Accelerate the flow of marketing information with powerful tools. The automation solution works well with most third party tools and legacy systems. Affordable for small businesses.
Mobile Marketing vs. Social Media
The rapid penetration of smartphones has increased social media users. According to the latest data, more than 85% of them use mobile devices to access social media. Mobile marketing is sometimes synonymous with social media marketing. But let’s look at the relationship between these two forms of digital marketing.
Social media allows businesses to market using sites like Facebook, Twitter, and Instagram. There are two traditional methods used in social media marketing campaigns:
- Use of paid advertising: for example Google Ads and Facebook ads.
- Using Followers: Companies can connect with social media users to build connections. Influential followers can help companies promote their products on social media.
According to the definition of mobile marketing, this form promotes products through mobile gadgets. As we saw above, this is done through platforms such as SMS, MMS, games, apps and QR codes. Mobile encourages many businesses to use social media to reach their target market.
Brief Analysis of Mobile Marketing Statistics
The integration of AI technology has allowed businesses to discover surprising facts about consumers’ mobile habits. Below are some of them. More than 40% of smartphone users sleep next to each other at night.
The goal is to stay connected with all updates. These statistics provide evidence of what a personal smartphone is like. This gives marketers the power to build personal relationships with potential customers. More than half of consumers discover new products on their mobile devices.
These statistics show the importance of companies using mobile advertising to promote their products. Nearly 70% of consumers tend to buy from companies that solve problems on their mobile sites. Emphasizes the importance of companies targeting a personalized approach to attract more customers.
Interesting Facts about Mobile Marketing
- More than half of users buy products after using a smartphone
- 60% of LinkedIn traffic comes from mobile devices.
- China has transacted nearly $1 trillion in e-commerce sales via mobile devices.
- Nearly 70% of global ads are on Android.
- Nearly three quarters of users find product information on their smartphones.
- In 2018, 68% of businesses integrated mobile marketing into their overall marketing strategy.
Many brands will continue to compete for the attention of mobile users. Keeping up with the latest consumer trends helps companies stay ahead of the competition. Statistics show that nearly 90% of consumer mobile media time is spent on apps. Think about it. Apps spend a lot of time sending messages, music, movies, browsing or watching. Therefore, businesses are encouraged to increase their mobile app advertising.
This way, you can become one of the companies that enjoys seamless interaction with customers. So, if businesses want to take advantage of this mobile marketing space now and in the future, they must choose the best mobile channels.